
Corporate Wellness Conference Grand Rapids Michigan
Full Service Event Planning & Design for SOPCON
SOPCON is a premier 3-day wellness conference that brings together functional medicine practitioners, industry leaders, and health enthusiasts to promote holistic well-being and foster collaboration.
Held in Grand Rapids, Michigan - Lynsey & Co produced this large-scale corporate wellness conference focused on building a strong network of clients and partners, sharing the latest trends in functional medicine and showcasing cutting-edge wellness equipment.
Event Brief
Client: MedMasters
Event Location: Embassy Suites - Downtown Grand Rapids, MI
Industry: Regenerative Medicine, Functional Medicine, Education & Training
Target Audience: Leading Industry Practitioners in Functional Medicine Across the United States and Beyond.
Goal: Highlight the latest developments and innovations in wellness, proving the company’s expertise and establishing credibility as a leader in the sector.
Attendee Breakdown: 200 guests, 16 speakers & 15 Sponsors
What We Did
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Sourced and secured the ideal venue in Michigan that aligned with the vision and objectives of SOPCON, ensuring sufficient space for sessions, networking, and exhibitions. Managed contracts and site inspections to guarantee the venue’s logistical suitability for a multi-day event.
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Planned and executed all event logistics, from transportation and attendee flow to accommodation arrangements. Developed a detailed event schedule to streamline transitions between sessions, networking breaks, and keynote presentations.
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Oversaw all vendor relationships, including catering, audiovisual services, decor, and wellness equipment suppliers. Ensured seamless collaboration across all vendors to maintain consistent quality and timely delivery.
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Designed the overall aesthetic of the conference space, using a blend of modern and natural elements to reflect the themes of holistic wellness and functional medicine. Focused on creating an environment that was both professional and calming, with wellness-focused touches like greenery and soft lighting.
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Managed the complete audiovisual production, including sound, lighting, and video setups, to support presentations, panel discussions, and wellness equipment demos. Ensured that all technical elements were optimized for a flawless attendee experience.
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Developed a seamless registration process and ticketing system, ensuring that all attendees received timely information, schedules, and event resources. Provided on-site assistance for check-in, information, and troubleshooting to enhance the attendee experience.
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Provided exclusive services for VIPs, including personalized itineraries, concierge services, and access to private networking lounges. Managed VIP registrations and facilitated smooth entry to keynote sessions and high-profile events.
Scope of Work and Services Provided:
Lynsey & Co produced a transformational wellness conference, integrating holistic health with cutting-edge innovation.
Conference Highlight Reel
The SOPCON wellness conference brought together top industry leaders, functional medicine practitioners, and health innovators for a transformational three-day event. Keynote speakers included Dr. David Minkoff of BodyHealth and Garrett Gunderson of Wealth Factory, delivering insights on holistic health and wellness trends.
The event featured interactive workshops, cutting-edge vendor showcases, and valuable networking opportunities, all centered around SOPCON’s theme, "There Are No Limits," emphasizing breakthrough approaches in health and wellness.

























Gala Spotlight
The SOPCON 2023 Awards Gala was a stunning evening of celebration, held at the Embassy Suites Main Ballroom. Guests enjoyed cocktails, fine dining, and live entertainment, as top individuals and organizations in wellness were honored.
The night’s highlight was the prestigious Legacy Award, recognizing excellence and growth within the industry, making it a memorable conclusion to the conference.























Photography Credit: Blush Weddings